Thomson Local Direct Marketing Services created this infographic. The aim was to give marketing users a clear idea when it comes to succeeding within email marketing.
Direct marketing contains a commercial message to a group of people using email. In its clearest sense, every email sent to a prospective or existing customer could be considered email marketing. It usually involves using email to send ads, request business, or to seek sales or donations, and is meant to build loyalty, trust, or brand awareness. Below are the ten steps to email marketing success.